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A hornet's nest publishing trends report, the Spring Festival 'Spring Festival people swim' into a hot search

Date: 2020-01-13

Hornet's nest travel journey with tencent, jointly issued the 2020 Spring Festival travel trends report, based on the hornet's nest big data during the Spring Festival travel trends for in-depth analysis and interpretation.

On January 10, 2020, Spring Festival's horn official blew.The global annual "migration" the largest population, also pulled open the prelude of the lunar New Year holiday.Along with the increase of people's living standard, more and more people out of their homes, during Spring Festival travel.Recently, the hornet's nest travel journey with tencent, jointly issued the 2020 Spring Festival travel trends report, based on the hornet's nest big data during the Spring Festival travel trends for in-depth analysis and interpretation.

Hornet's nest, according to data from the big platform "where the Spring Festival 2020" keyword heat weeks rose 203% month-on-month, "the Spring Festival travel to which country" keyword heat weeks rose 220% month-on-month, the Spring Festival travel heat gains as a whole.In recent years, the lunar New Year holiday tourism heat continue to rise, according to the Chinese brigade headquarters data, during the Spring Festival in 2019, 415 million, the total number of national tourism year-on-year growth of 7.6%, by this measure, China's Spring Festival travel passengers is expected to exceed 450 million in 2020.

A tour around family into a New Year's day new fashion

Before the Spring Festival holiday, visiting relatives is one of the main family activities.Nowadays, more and more people choose a travel around family, can not only share happiness, also for young people to work outside year a chance to know the changes in his hometown.Hornet's nest, according to the heat around the Spring Festival travel related keywords weeks rose by 34%, including Beijing and wuhan around the Spring Festival travel keywords heat rose more than 100%, the biggest increase in heat surrounding tourism destination for guangxi fangcheng port and hebei worship ceremony.

Road for flexible of time travel free and popular, according to data, the hornet's nest on the platform "Spring Festival" zijia keywords heat up 18% month-on-month.Xiamen, Harbin, xi 'an is the most popular road trip destination.

"Single Spring Festival swims" search heat up 100%.

Every year the holidays with their family is a very good thing, but for young people, the relatives of urge marriage is their topic on the Spring Festival is the most don't want to face.So, more and more young people to avoid urge marriage by means of the Spring Festival travel.Hornet's nest, according to the "single Spring Festival swims" keywords recently become a hot search platform, heat up 100%, before the Spring Festival to search and browse "a swim" relevant content year-on-year growth of 28% last year, the number of plans during the Spring Festival people under age 30 a people swim users accounted for seventy percent.

Hornet's nest Feng Rao, head of the tourism research center, said: "the Spring Festival is a traditional Chinese reunion festival, now young people prefer one swim the Spring Festival, Chinese society containing more and more high.

Heat is still in southeast Asia, deep experience more popular

The outbound tourism aspect, the hornet's nest data showed that the heat of the southeast Asia and Japan region remains high.Heat the highest ranked destination is Bangkok, followed by Osaka and Tokyo.Just finished celebrating the 20th anniversary of the return to the motherland of the macau also ranks high in the overseas destination.

In addition to the traditional popular destination, tourism heat gains in Russia, the biggest increase in four of the ten overseas destinations in Russia, respectively Morse Ronald koeman, Vladivostok and Moscow and st Petersburg.Friendly relations between China and Russia, bordering geographical location and the Siberian region of ice and snow landscape have become a important reason of Chinese tourists choose the travel.